FUNDAMENTALS OF PUBLIC RELATIONS

bold: done in an open and shocking way, without fear or shame.

challenge: question whether something is true.

City Board of Health: a government department that is responsible for protecting the health of the public.

commendation: approval or praise for doing something well.

confirmation: proof that something is true.

deal with: work with or be involved with other people.

depended upon: needed something in order to continue operating properly or to exist.

extensive: complete and involving many different ideas and details.

health certificate: an official document showing that a company, restaurant or other organization is obeying rules for public health.

human nature: the usual ways that most people think and behave.

ingredient: something that is a part of something and helps make it complete.

method: a way of doing or achieving something.

Mickey Mouse: small and suitable for children. Literally, Mickey Mouse is an animated cartoon character created by Walt Disney (1901–1966).

modern man: the people who are alive now.

outstanding: extremely good and impressive.

participation: the act of taking part in an activity.

primitive culture: a society or tribe existing in a time or place that does not have modern machines or industries, but which has its own way of life, beliefs, customs and rules of behavior.

propagandist: someone who spreads propaganda, information, especially of a biased or misleading nature, used to promote or publicize a particular cause or point of view.

publicized: made known to the public.

race: one of the groups that people are divided into according to the color of their skin and other physical features.

rejected: treated as if not part of a group.

saint: someone who is very good and kind, figuratively like someone officially recognized by the Christian church for living a holy life.

situation: a set of facts and events that affect people.

standard: a definite level or degree of quality that is proper and adequate for a specific purpose.

strict: making people obey rules or do what one says.

tend to: to usually do something, or be likely to do something.

tendency: a result or effect that usually happens.

thin air: a situation in which no one is listening or paying attention.

tradition: ways in which a group of people have done something or been involved with something over a long period of time.

twist: distort the meaning or practice of something, figuratively as if twisting it, changing the shape or form of something by bending or turning part of it.

willingness: a desire to do something.