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Welcome

You have now successfully enrolled and are almost ready to begin your first step in an exciting and practical learning process. This course will provide you with effective tools to use in your life.

This course is laid out in a step-by-step manner, with a sequence of study and exercises for you to do. And since the entire course is self-contained from within your personal logon, you can simply log in at any time to progress through your assignments to full completion.

Important Note

In doing this course, be very certain you never go past a word you do not fully understand. The only reason a person gives up a study or becomes confused or unable to learn is because he has gone past a word he did not understand. More

Important Note

In doing this course, be very certain you never go past a word you do not fully understand. The only reason a person gives up a study or becomes confused or unable to learn is because he has gone past a word he did not understand.

The confusion or inability to understand or learn comes AFTER a word you did not know the meaning of. It might not only be the new and unusual words that you did not understand.

One of the most important facts in the whole subject of study is that you must never go past a word that you do not understand.

In every subject that you took up and then left incomplete, you will find that there were words that you read but you did not know what they meant.

So while doing this course be very, very certain you never go past a word you do not fully understand.

If what you are studying becomes confusing or you can’t seem to understand it, there will be a WORD just earlier that you have not understood.

Don’t go any further, but go back to BEFORE you got into trouble and find the word you did not fully understand. Wherever you see a word that is underlined, you can click on it and it will immediately give you the meaning of that word.

As you go through the course, you can also click on the menu at the top of each course page where it says “Glossary” (which is a list of words and what they mean) and it will take you to a list of words used in the course and give you the meaning of each.

If you cannot find the word you are looking for listed in the glossary, get a simple dictionary and look up its meaning there.

Welcome to the Public Relations Online Course

Public relations gives you a way to communicate your ideas and get them accepted. It is a skill that is necessary when you are trying to get support for your projects and the things you want to achieve.

When you hear the words “public relations” you might think of newspapers, TV or radio reports about someone or something, such as an actor or actress promoting their upcoming movies. Or you have seen people and organizations try to use public relations for the wrong purpose, such as a politician making false promises just to get votes. Or a big business trying to control or change what people think about its dishonest activities.

In truth, public relations is something you can use to get the support of other people for your projects, organization or activities.

The people who have written and spoken about public relations in the past did not understand certain basic things about the subject. Now, in Scientology, important discoveries have made it possible to improve this entire activity and make it far more useful and effective.

L. Ron Hubbard’s work in the field of public relations makes Public Relations something that any group and any person can easily use. Although the various methods and procedures that make up this subject are extensive, the basic ideas and methods covered here will be of great value to you in achieving your personal goals or the goals of your organization, project or activity.

Important Note

In doing this course, be very certain you never go past a word you do not fully understand. The only reason a person gives up a study or becomes confused or unable to learn is because he has gone past a word he did not understand. More

1.1 READ THE ARTICLE

What is Public Relations?

When you deal with others to gain their agreement or cooperation (willingness to work together), or their support for something, you are using the methods (ways of doing something) of public relations, whether you are aware of this or not.

The first step to successfully apply public relations, or PR for short, is to know the definition of PR. Now properly defined, it is: GOOD WORKS WELL PUBLICIZED.

By good works is meant the deeds or activities that you do to help others.

Doing good works is not enough if you want to expand your activity. You have to actually publicize it to get cooperation or agreement. Publicize means to make something known to people, usually by advertising and other ways to get the message out throughout your area.

For example, suppose you decided to do a project to clean up your neighborhood and started painting out graffiti on public buildings. If you never told anyone about your project, people who saw you do this activity may think you were ordered by a court of law to do this for getting too many traffic tickets or something. However, if you printed some handouts that promoted the Neighborhood Clean-up Project and passed them out to people and asked them for participation, people would know what you were doing, and in many cases, might decide to participate. There are many other ways to make your project broadly known and gain agreement and cooperation. All of this is in the field of public relations.

In public relations you are basically reaching people with an idea of some kind to get their agreement and support. Your success in dealing with others, then, depends on how you reach the public with your idea.

Public relations is an absolutely necessary tool to help you get your ideas across. And any person who is working to make the world a better place would have far greater success from the use of public relations.

No matter what you do—from taking actions to improve the area in your neighborhood to helping people get off drugs—by using the tools of public relations you can reach others with your message. You will then get their agreement and cooperation on it. Public relations makes it possible for you to get acceptance and support of the activity you want to do.

Public relations is not new. It existed as an officially recognized subject in Roman times a few thousand years ago, when it was used for the purpose of promoting different events. Even back then, messages were written on the walls of the Colosseum (the large, roofless building with rows of seats built in Rome that was used for public entertainment) for people to see.

Over the centuries PR remained only partly developed as a subject because it was stopped in its advance by those with bad intentions. They were only interested in using it to serve their hidden reasons for doing things that benefited them and usually harmed others.

It wasn’t until Scientology, with its discoveries about communication and the true nature (the basic qualities that someone has) of Man, that public relations actually became a complete subject that could benefit society and any person.

Public relations is a way to make your projects known and it has its own laws.

To begin to learn how to do public relations, you must start with an understanding of what public relations is and what it consists of.

NOTE: In order to continue, you must complete all previous steps in this course. Your last incomplete step is
NOTE: You had several answers that were incorrect. In order to continue, you should re-read the article and then test your understanding again.